Why personal branding is about more than wearing yellow socks
Posted on 13th March 2019 at 19:06
Personal branding means different things to different people.
To some people in business that I’ve met it’s about being known for wearing a particular colour, always wearing yellow socks or dressing to match their logo. This is all well and good, it might help you be remembered and gets you known within your network. It will say something about you and affect how you are perceived.
To marketers personal branding means something completely different; to a graphic designer it may be more about choosing one font and colour over another because of the psychology and what that particular sans serif says compared to that one.
What we would all agree on is that personal branding is about keeping your message cohesive.
To me, in my profession as a colour and image consultant it’s about looking the part – whatever the part means to you.
I deliver a talk about it. My talk is called “If it looks like a duck…”